Hey, Jenny: The Importance of Innovation

Jenny Darroch, Ph.D., is a professor at the Peter F. Drucker and Masatoshi Ito Graduate School of Management. Biweekly, she’ll answer questions relating to marketing and innovation, always explaining how these two disciplines (created and developed by Peter F. Drucker) can equip you with the knowledge and skills to become a change leader.Please note: MMN’s editorial staff synthesizes Jenny’s answers into takeaway messages.Q: Why is innovation important?Darrouch: Innovation is not a choice. Organ...
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