Jenny Darrouch, Ph.D

Dr. Jenny Darroch is a Professor at the Peter F. Drucker and Masatoshi Ito Graduate School of Management.  She is an author of three books including Marketing Through Turbulent Times and Why Marketing to Women Doesn’t Work and over 30 research articles.

Jenny’s PhD is in marketing, innovation and knowledge management and her on-going interest in marketing and innovation continues to define her research and teaching agenda. As a researcher, she has examined a range of topics from macro economic policy that fosters innovation, to behaviors and practices within organizations that lead to more innovative outcomes, to consumers and how they adopt innovations. As a teacher, Jenny offers her signature course called Transforming and Creating Markets to Generate Growth.

Jenny enjoys bridging theory and practice and achieves this through speaking, media interviews, executive education, consulting or blogging for the Huffington Post. 

More content by Jenny Darrouch, Ph.D