strategic marketing
Marketing Is Innovation
November 28 by Editorial Staff at Management Matters NetworkStrategic marketers start out with finding out what the customer needs and then design their products and services to fulfill those needs.
Drucker’s 5 Greatest Marketing Sins
August 06 by William Cohen, Ph.D.Drucker wrote a column that ran in the The Wall Street Journal for two decades. One titled “The Five Deadly Business Sins” was important enough to be incorporated into his book Managing In a Time of G...
Think You Know What Your Customer Wants? Think Again
July 10 by Ed's InkWhat an organization's customers consider value is so complicated it can often be answered only by customers themselves. Together these two articles will help you focus on determining what the custom...
Marketing Is Business: The Wisdom Of Peter Drucker
April 09 by Michael BrennerDrucker considered marketing to be the responsibility of the managing leadership within a business, not a separate function. And it is this view that often gets lost in many B2B Marketing organization...
Learning To Discover Unexpected & Initially Unseen Markets: A Major Source of Growth Opportunities
July 18 by William Cohen, Ph.D.Drucker neither sold nor advertised his consulting. Instead, he found a way to attract customers to come to him.