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Strategic Marketing: The Customer
Contributor: Gallup, Inc
Posted: 10/30/2017
deal
by Jeff Durr and David LeonardSluggish growth in the global economy continues to squeeze companies of all shapes and sizes, causing many of them to cut costs in business-to-business (B2B) supplier relationships.Leaders seeking to slash their budgets often review large-dollar relationships first, hoping to use their buying power as leverage for... Full Content »
Contributor: Josh Steimle
Posted: 10/17/2017
innovation
I’m a fan of Harvard Business School professor and best-selling author Clayton Christensen. Christensen’s research has focused on what he terms “disruptive innovation,” or those innovations that target non-consumption with products that are inferior but “good enough” for consumers who previously had nothing at all.Christensen’s model shows how... Full Content »
Contributor: Editorial Staff
Posted: 08/07/2017
Value
Editor's Note"The purpose of a business is to create and keep a customer."With these 12 these words, Peter F. Drucker introduced to the world what has become known as the marketing concept, that is, "find wants and fill them."More specifically, Drucker made two profound statements: one about the corporate purpose, its essence and its goals; the... Full Content »
Contributor: Editorial Staff
Posted: 08/06/2017
purchase
Editor's NoteThe following puzzle has made numerous rounds on the Internet. We believe it comes from an organization in China specializing in mathematical quizzes.The answer is 87. Flip the image upside down; or "look at the picture as if you were driving the car into the parking space."   Put yourself in the driver's seat. Only then... Full Content »
Contributor: William Cohen, Ph.D.
Posted: 07/18/2017
marketing
Editor's Note:It's true: when a new venture succeeds, more often than not, it's because those committed to the venture's success realize they must understand how customers use their product or service, and discover customers who are buying their product they didn't even think of when the venture was started.Equally important, chances are customers... Full Content »
Contributor: William Cohen, Ph.D.
Posted: 05/31/2017
times square
Drucker wrote a column that ran in the The Wall Street Journal for two decades. One titled “The Five Deadly Business Sins” was important enough to be incorporated into his book Managing In a Time of Great Change and timeless enough to be republished in The Wall Street Journal in 2005. I took a deep dive into... Full Content »
Contributor: Blake Morgan
Posted: 05/14/2017
call center
The following is an excerpt from Blake Morgan's new book More is More. Get your own copy by clicking here. Today’s digital environment is increasingly complex. Customers are using new channels faster than brands can establish a presence on those channels, and by the time a brand has mastered engagement on one channel, customers are onto... Full Content »
Contributor: Blake Morgan
Posted: 04/19/2017
nova spivack
Peter Drucker's grandson Nova Spivack, CEO of Bottlenose, says that Drucker would have felt today that real influencers are not spending a lot of time on social media. In The Modern Customer Podcast this week we talk to Spivack who is an entrepreneur and investor who at six years old remembers being in line behind Jack Welch for an... Full Content »
Contributor: Josh Steimle
Posted: 10/17/2017
Josh Steimle
I’m a fan of Harvard Business School professor and best-selling author Clayton Christensen. Christensen’s research has focused on what he terms “disruptive innovation,” or those innovations that target non-consumption with products that are inferior but “good enough” for consumers who previously had nothing at all.Christensen’s model shows how... Full Column »