Strategic Marketing: The Customer

Drucker wrote a column that ran in the The Wall Street Journal for two decades. One titled “The Five Deadly Business Sins” was important enough to be incorporated into his book Managing In a Time of G...

When it comes to handling problems, resolution experiences matter far more than compelling branding does. Positive brand perceptions are beneficial -- but ultimately, they require satisfying resolutio...

Companies should identify and thoroughly investigate their most severe problems. Often, the causes of major problems cannot be traced to a single employee or faulty product. Rather, severe problems ar...

Drucker considered marketing to be the responsibility of the managing leadership within a business, not a separate function. And it is this view that often gets lost in many B2B Marketing organization...

Essentially, B2B customers want it all: affordable prices, diverse product offerings and excellent customer service across every channel.

Examples of disruptive innovation tend to get more press attention than marginal innovations. Disruptive innovations are rare--less than 1% of innovations can qualify as the disruptive sort--and they...

The following is an excerpt from Blake Morgan's new book More is More. Get your own copy by clicking here. Today’s digital environment is increasingly complex. Customers are using new channe...

Peter Drucker's grandson Nova Spivack, CEO of Bottlenose, says that Drucker would have felt today that real influencers are not spending a lot of time on social media. In The Modern Customer Podc...