Drucker on Marketing Posts

Copycat To Copyright: Marginal Innovations Are More Disruptive Than You Think

Examples of disruptive innovation tend to get more press attention than marginal innovations. Disruptive innovations are rare--less than 1% of innovations can qualify as the disruptive sort--and they are more exciting because of their impact and the often charismatic business leaders who bring them to life. But glitz and glamour aside, maybe there’s something to be said for marginal innovation.

October 17, 2017

Marginal Innovations Are More Disruptive Than You Think

Examples of disruptive innovation tend to get more press attention than marginal innovations. Disruptive innovations are rare--less than 1% of innovations can qualify as the disruptive sort--and they are more exciting because of their impact and the often charismatic business leaders who bring them to life. But glitz and glamour aside, maybe there’s something to be said for marginal innovation.

August 16, 2017

Finding Insight in a Digital Sea of Information

Whether you’re at the helm of a huge corporation, a doctor doing cancer research, or the owner of a one-man online store, big data will make a difference in your bottom line. We are now able to harness big data to gain amazing insights into our work.

July 25, 2017

As Hong Kong’s Startup Economy Rises, Drucker’s Words on Fostering Innovation Still Ring True

If burgeoning markets like Hong Kong want to attract startups and new businesses to diversify its economy, it’s going to need to take bold steps to break down barriers to entry -- as well as follow timeless words of wisdom from Drucker on innovation.

July 13, 2017

3 Ways CMOs Can Break Down Silos

Companies that break down silos, foster communication, and deliver customer value are quickly rewarded, while those companies that lag behind are disappearing at a rapid pace.

July 06, 2017