stats
The Perils of Polling: Can Polling Really Predict Midterm Election Results? (Part I)
September 13 by Editorial Staff at Management Matters NetworkAfter reading this article, you will be in a better position to understand what really happened with respect to the 2016 presidential polls and extrapolate lessons learned to the 2018 midterm election...
Perils of Polling: Neglecting the Inclusion of Non-Customers In Market Studies Part 2
October 13 by Editorial Staff at Management Matters NetworkEditor’s Note:Perils of Polling: Part I defined the term statistical universe and warned of the dangers of statistical ignorance in polling results.The statistical universe consists of all things abou...