marketing
Marketing Is Innovation
November 28 by Editorial Staff at Management Matters NetworkStrategic marketers start out with finding out what the customer needs and then design their products and services to fulfill those needs.
Four Entrepreneurship Strategies to Build Your Career
September 24 by William Cohen, Ph.D.See what four basic strategies Drucker used to build his own career.
Drucker’s 5 Greatest Marketing Sins
August 06 by William Cohen, Ph.D.Drucker wrote a column that ran in the The Wall Street Journal for two decades. One titled “The Five Deadly Business Sins” was important enough to be incorporated into his book Managing In a Time of G...
Marketing Is Business: The Wisdom Of Peter Drucker
April 09 by Michael BrennerDrucker considered marketing to be the responsibility of the managing leadership within a business, not a separate function. And it is this view that often gets lost in many B2B Marketing organization...
Learning To Discover Unexpected & Initially Unseen Markets: A Major Source of Growth Opportunities
July 18 by William Cohen, Ph.D.Drucker neither sold nor advertised his consulting. Instead, he found a way to attract customers to come to him.
As Hong Kong’s Startup Economy Rises, Drucker’s Words on Fostering Innovation Still Ring True
July 13 by Josh SteimleIf burgeoning markets like Hong Kong want to attract startups and new businesses to diversify its economy, it’s going to need to take bold steps to break down barriers to entry -- as well as follow ti...
How Activating A Corporate Brand Kickstarts Radical Innovation
July 11 by Sunnie Giles, Ph.D.Co-authored by Torben ValstedWe (Sunnie and Torben) come from different perspectives: Sunnie is an ardent student of radical innovation, and Torben in brands. We combined our expertise to reach a poin...
3 Ways CMOs Can Break Down Silos
July 06 by Josh SteimleCompanies that break down silos, foster communication, and deliver customer value are quickly rewarded, while those companies that lag behind are disappearing at a rapid pace.
Hey, Jenny: The Importance of Innovation
September 19 by Jenny Darrouch, Ph.DJenny Darroch, Ph.D., is a professor at the Peter F. Drucker and Masatoshi Ito Graduate School of Management. Biweekly, she’ll answer questions relating to marketing and innovation.