b2b sales
High-Performance Key Account Management: Handling Your Most Critical Customers
April 10 by Nicholas ReadHigh-performing KAMs unapologetically prospect and market new ideas to their contacts. They stay informed on current affairs in their customer’s industry, and monitor their account’s competitors for i...
Why B2B Leaders Should Rethink the True Cost of Large Accounts
January 30 by Gallup, IncWhile large accounts can often keep the lights on, it is easy to overlook additional kinds of business that support other strategic objectives such as long-term growth, product diversification, new pr...