Stephen J.
Bistritz, Ed.D.


Steve is President and Founder of, a global sales training and consulting company based in Atlanta.  

In that role, he has developed several exciting sales methodologies that have been delivered to thousands of professional salespeople around the world, including Selling at the Executive Level (SellXL), Sales Opportunity Snapshot (SOS) and Cultivating Client Loyalty (CCL)

Prior to forming his own company, Steve spent eight years as Vice President of Product Development for OnTarget, where he led the development of world-class sales training programs. He also spent nearly 28 years with IBM in sales, sales management and training management positions.

His articles on managing and winning major sales opportunities, selling to executives and other sales and marketing related issues have appeared in numerous publications including Velocity - the Quarterly Journal of the Strategic Account Management AssociationSelling Power magazine, the Journal of Selling and Major Account ManagementBtoB Magazine and Sales and Marketing Management Magazine.


The second edition of his best-selling sales book, Selling to the C-Suite was released by McGraw-Hill in February, 2018 – with an enthusiastic endorsement by Neil Rackham.

Steve received a B.S. in Electrical Engineering from New Jersey Institute of Technology and a Master of Science from Stevens Institute of Technology.  In 1995, he received a doctorate in Human Resource Development from Vanderbilt University.  He lives in Atlanta with his wife Claire, three grown children and six wonderful grandchildren. 

Visit his website at      


Working with C-suite executives is not rocket science. Most often, those executives are looking for the value that salespeople can deliver to them, rather than the salesperson’s rank in the sales organization. Use the six steps described here as a framework to the way you interface with C-Suite executives. Internalize this process and put it...Full Article »