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Nicholas
Read

Nic Read

Nicholas A.C. Read is president of SalesLabs, which helps companies drive predictable and repeatable revenue growth through the application of improved process, measurement, and skills. In 2005, he was awarded Winner of the Best Sales Trainer category in the International Business Awards, an annual awards show that has been dubbed “the business world’s own Oscars” by the New York Post. He splits his time between North America, Asia, and Europe. For more information, go to www.saleslabs.com.

Evidence from a million minutes of sales coaching contradicts some common beliefs about sales performance.Researchers recently completed a significant study in which regular coaching sessions with salespeople and their managers were run in Europe and North America over a two year period.The goal was to focus on a specific skill, coach the seller...Full Article »
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