Jim Ludema and Amber Johnson
We work at the Center for Values-Driven Leadership, at Benedictine University, where we study and consult with performance-focused, values-driven companies to understand their pain points and help them thrive. We know creating a strong, values-driven culture is complex work. In our column, we tackle the obstacles and opportunities business leaders find as they try to do business the right way – by caring for people while winning in the marketplace. Our insights come from hard-earned experience: Jim Ludema, Ph.D., is the Center’s director, a professor of global leadership, and a consultant to companies around the world. Amber Johnson is the Center’s chief communications officer and specialist in helping companies connect their mission and values to their brand and strategy. Learn more about our work at http://cvdl.ben.edu.