The Fine Art of Negotiation: How to Win, Even When Facing a More Powerful Entity

How do we deal with or seek joint and common interests with a giant against whom we have little clout?




We negotiate everything. Our negotiations include starting salaries, raises, terms of employment, automobiles, homes, contracts of all types, commissions, fees, fines, choice vs. not-so-choice hotel rooms. Even our relationships with business partners and life partners involve negotiations, along with where to be seated in a restaurant, marriages, divorces, and peace treaties...the list is unending.All of us negotiate every single day. Consequently, it is no surprise that even our political lead...
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