Insights & Analysis From Gallup Posts

Does Your Brand Attract Star Employees?

Hoping to attract star employees, companies post job ads with tantalizing perks -- boasting about their exciting opportunities, competitive compensation and flexible environments. The trouble is, today's job seekers -- particularly job-hopping millennials -- want things that aren't conveyed in typical job postings.


Why B2B Leaders Should Rethink the True Cost of Large Accounts

While large accounts can often keep the lights on, it is easy to overlook additional kinds of business that support other strategic objectives such as long-term growth, product diversification, new product adoption and higher profit margins, among others.