polling
The Perils of Polling: Can Polling Really Predict Midterm Election Results? (Part I)
September 13 by Editorial Staff at Management Matters NetworkAfter reading this article, you will be in a better position to understand what really happened with respect to the 2016 presidential polls and extrapolate lessons learned to the 2018 midterm election...
Perils of Polling: Neglecting the Inclusion of Non-Customers In Market Studies Part 2
October 13 by Editorial Staff at Management Matters NetworkEditor’s Note:Perils of Polling: Part I defined the term statistical universe and warned of the dangers of statistical ignorance in polling results.The statistical universe consists of all things abou...
George Gallup
July 01 by Editorial Staff at Management Matters NetworkGeorge Gallup (1901–1984), the pioneer of statistical opinion polling founded Gallup Inc., originally called the American Institute of Public Opinion, in 1935.In 1936 he achieved national recognition...